A ligature is a unique pairing of two (or three) letters that become one glyph for no other reason, than it makes print design more beautiful. A Diphthong is the pairing of two vowels in any spoken language that form a new sound.
I love that pairings are often greater than the sum of the whole. My wife and I are exponentially better together than we ever were individually. It amazes me that God thinks the same thing about me and Him.
"The first and foremost question to ask yourself when designing anything: would I be sold by this? Would I spend the money for the thing I’m advertising? Would I hire the person who’s business card I’m making? This is especially true if you’re designing for yourself."
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